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Scaling Catering Operations with Strategic Financing

Yellow Plate Catering secured a $375K line of credit to expand fleet, inventory, and staffing. Within 18 months, revenue increased 145% and event capacity tripled.

Xavier Alvarez, Executive Chef and Founder of Yellow Plate Catering a food-services business in Southern California standing with a relaxed, confident posture

Executive Summary

Yellow Plate Catering, a rapidly growing event catering company in Southern California, faced a critical inflection point in 2022. With demand exceeding capacity by 35%, ownership recognized the need for strategic capital investment to scale operations and capture market opportunities.

The Challenge

  • Limited refrigerated transportation capacity prevented servicing multiple simultaneous events across the region
  • Insufficient working capital to maintain adequate ingredient inventory for peak season demands
  • Inability to hire experienced kitchen and service staff without upfront payroll commitments
  • Cash flow constraints made it difficult to negotiate better terms with premium vendors

The Solution

Yellow Plate Catering secured a $375,000 business line of credit based on their strong revenue trajectory and market opportunity. The flexibility of a line of credit, versus a traditional term loan, provided the ideal capital structure for a seasonal catering business with variable cash flows.

The company strategically deployed funds across three key areas: $185,000 for two refrigerated transport vehicles with commercial kitchen capabilities, $120,000 for inventory management systems and premium ingredient stockpiling, and $70,000 for recruiting and training a core team of 12 full-time culinary and service professionals. The remaining capital served as working capital buffer for payroll and vendor payments during off-peak periods.

Xavier Alvarez, Executive Chef and Founder

"The line of credit was transformational for us. We went from turning away events to confidently booking 40+ events monthly. It gave us the working capital to invest in our team and infrastructure."

The Outcome

  • Revenue increased 145% year-over-year from $520K to $1.27M, with event capacity expanding from 12 to 40+ monthly bookings
  • Operating margins improved from 18% to 26% through operational efficiency and vendor relationship optimization
  • Customer retention rate reached 89% with 65% of revenue now from repeat clients and referrals

Conclusion

Within 18 months of securing the line of credit, Yellow Plate Catering transformed from a capacity-constrained operation into a market leader in Southern California event catering. The strategic investment in fleet, inventory, and talent directly enabled this growth trajectory.

Looking Forward

The company is now exploring expansion into new service verticals including corporate meal programs and private chef services. Management plans to utilize the remaining available credit capacity to support seasonal growth and invest in technology infrastructure for enhanced client booking and event management capabilities.

Yellow Plate Catering

Overview

Yellow Plate Catering is a full-service event catering company based in San Diego, specializing in corporate events, weddings, and private functions throughout Southern California. Founded in 2015, the company had grown organically but faced capacity constraints limiting growth.

Industry

Food Services

Location

Southern California

Amount

$375,000

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