Glow Up Aesthetics Equipment Financing Success

Glow Up Aesthetics secured $425,000 in equipment financing to expand their med-spa services across Northern California, increasing capacity by 300% and revenue by 45% within 18 months.

Grace Underwood, Founder & Esthetician Director of Glow Up Aesthetics a personal-services business in Northern California standing naturally

Executive Summary

Glow Up Aesthetics, a successful med-spa in Marin County, had outgrown its existing equipment capacity and faced a significant backlog of client requests. The company sought $425,000 in equipment financing to purchase advanced laser systems, microneedling devices, and related technology to expand service capacity and enter new market segments across Northern California.

The Challenge

Limited equipment prevented the company from accepting new clients, with a 6-month waitlist for popular treatments
Outdated technology reduced service speed and quality, impacting client satisfaction and retention rates
Capital constraints made it impossible to self-fund the $425,000 investment needed for competitive equipment

The Solution

Glow Up Aesthetics required equipment financing to bridge the gap between their current operational capacity and market demand. A $425,000 equipment loan structure allowed the company to acquire premium laser systems, advanced microneedling equipment, radiofrequency devices, and complementary treatment technology without depleting working capital reserves.

The financing was strategically deployed to purchase three state-of-the-art laser platforms ($280,000), medical-grade microneedling and radiofrequency systems ($95,000), and ergonomic treatment furniture and supporting infrastructure ($50,000). This equipment acquisition enabled the company to open two additional treatment suites and hire six licensed estheticians, tripling their service capacity within six months.

Grace Underwood, Founder & Esthetician Director
"This equipment financing enabled us to invest in state-of-the-art laser and microneedling technology that transformed our service offerings. We went from a six-month client waitlist to same-week appointments."

The Outcome

Revenue increased 45% year-over-year, growing from $580,000 to $840,000 in annual revenue
Monthly treatment capacity expanded 300%, reducing client wait times from 6 months to 2-3 weeks
Client retention improved by 38% due to faster appointment availability and enhanced treatment quality
Employee headcount grew from 4 to 10 staff members, improving service delivery and customer experience

Conclusion

The equipment financing proved transformational for Glow Up Aesthetics, converting pent-up market demand into sustainable revenue growth. The company successfully positioned itself as the premium personal services provider across Marin and Sonoma counties.

Looking Forward

Grace Underwood is now planning a second location in Sonoma County and exploring franchise opportunities throughout Northern California. With improved cash flow and operational efficiency, Glow Up Aesthetics is exploring additional financing to support regional expansion and further service innovation.